Ford Fiesta Concept From SEMA

Having partnered with YouTube to stream live concerts from the music/ arts festival in Manchester, Tennessee, USA as team 'Tennessee', acts ranging from Norah Jones to Jay Z and LCD Soundsystem will be each playing a set throughout the 4 day long festival.

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Ford Fiesta Concept From SEMA

Ford also promoted a nationwide test-drive program that allowed 162,000 customers participate in social interactions with the Fiesta and 35,000 to actually test-drive the vehicle.
This unique Fiesta from Universal Technical Institute offers a custom DuPont paint job and an Air Lift full digital suspension. A custom roll cage and Status racing seats make it track-ready, while Baer brakes and 18-inch wheels and tires provide upgraded performance.

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Ford Fiesta Concept From SEMA