The FIAT 500 is a smaller car

The 500 is a smaller car, with a stylish look and compact size. The car is a well-built yet sleek, almost 'cute' vehicle that is aimed at attracting drivers with an eye for style, construction and yes, even fashion. Fiat cars are hoping for the new car to integrate their brand with the American public, and is aiming at pushing an image of Italian sophistication. While I did just use the word fashion, Fiat is hoping that they will achieve more than just ephemeral popularity. The 500 coupe is an attempt by Fiat to wedge their brand name into the public consciousness, an endeavour that may prove difficult

 

The base version will get you a power cloth top, manual transmission, 15-inch steel wheels, seven standard air bags, air conditioning, AM/FM/CD/MP3 radio with auxiliary audio input, chromed exhaust tip, power windows and door locks, power heated mirrors, speed control, BLUE&ME Handsfree Communication technology with USB port, and leather-wrapped steering wheel with audio controls. The similarly equipped tin-top 500 is priced at $15,500.